Why are there multiple competing phone book companies in each market?
Just as competition in commercial enterprises helps to keep prices of goods and services at reasonable rates, the presence of two strong competitors helps to keep advertising prices at reasonable levels. Likewise, the presence of competitors helps promote the use of yellow pages by potential customers.
Why is saturation distribution of the Impact directories so important?
Telephone directories are paid for by the paid advertising that appear in the yellow-pages. If distribution is not thorough, then businesses that advertise lose the opportunity to reach potential customers who do not have the directory.
How can I get a copy of the Impact Directory?
There are several locations to choose from based on your area. Please visit our "Order Directory Page" for a complete list.
How does Impact Telephone Directories book distribution compare?
Impact Telephone Directories provides saturation distribution in the areas that it serves, that is at least as thorough as any other telephone directory distributed in the same areas. In some markets, Impact directories are now distributed repeatedly throughout the year to ensure that new move-ins and new businesses receive these directories. In addition to print directory distribution, Impact Directories on CD ROM are distributed to larger companies and to any business that requests a directory in that format. Impact Direct can also be accessed from any computer with Internet access at www.impactyp.com or from the link at the home page of the current site.
