Specifications for Print Ready Ads

Shortcut Download Ad Specs PDF – This link takes you to the bottom of the page where you can download the pdf document.

• Save ads as Illustrator EPS, v.12.0.0 or older. High resolutions Photoshop files can be used also. Other file formats, including pdf, will be recreated in Illustrator.
• Please send native Illustrator or Photoshop files whenever possible. PDFs will be recreated.
• Convert ALL fonts to outline/curves/vector, or include Mac fonts with art files. PC fonts are not useable.
• We cannot open files saved in FreeHand, Publisher, Photopaint, Corel Draw, Powerpoint, etc.
• Ads must be inclusive! Art files with links or missing fonts will have to be recreated.
• Artwork must not extend beyond the ad size as specified below, even if masked, or it will be recreated.
• Include white background for knock-out.
• Use only high resolution photos, 300 ppi minimum. Web graphics are generally 72 ppi and should not be used.
• Convert ALL elements to CMYK.
• All ads received will be checked for missing fonts & graphics, incorrect colors and unlabeled bitmaps. Any variation from these specs will require that the ad be repaired or recreated in-house.

Determine Image Quality from Source

The following is a comparison of good quality image sources vs. low quality image sources

Good Quality Image Sources

• 2.4 MegaPixel or better digital camera
• High resolution / high quality stock photography
• High resolution / high quality scanner (true high resolution, not interpolation)

Low Quality Image Sources

• 2.0 MegaPixel or lower digital camera
• Screen capture or video frame
• Low resolution / low quality stock photography
• Low resolution / low quality scanner
• Image lifted off a Web page

Contact Information For Submitting Artwork or Questions

1251 N. Cole Rd. · Boise, ID 83704

Ads and artwork may be mailed to the above Boise address or email to Jean Hogle .

If you choose to e–mail files to use remember that they can get stripped of vital code that identifies them as valid TIFF's or EPS's or whatever the original file types. Without compressing your files, you run the risk of sending us incomplete or "corrupted" digital files. Remember to compress them with a compression program. We prefer .zip or .sit files. Currently, any messages over 8MB might be too large to send due to email server restrictions. If file size exceeds this, consider mailing artwork in or uploading it to our FTP site. For information on how to access our FTP site, contact Jean Hogle.

Impact Directories publishes directories for 7 different areas. Please reference company name, phone number and target directory.

View Printable Version of Specifications

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To download a PDF file of our Ad Specifications click here: Download Impact Ad Specifications PDF