Description

Reed Hansen

Dear Reed:

Republic Storage has advertised in the Impact Directory for several years with much success. We always ask new tenants how they heard about us, and "yellow pages" ranks at about 90% of our new clients.

To further break that down, we've had our new tenants tell us which phone book they saw our ad in, and when the response is "in that smaller book" we know it was from the Impact Directory. When asked why they use that directory we receive two responses: it's smaller and easier to use, and "I threw the other one away when I got this one".

That last comment was an eye–opener for us, and we've continued to question callers and drop–ins about the use of Impact Directory. In about 50% of the time, we get the answer that they saw us in the "little directory with the pretty cover".

Because our industry relies mostly on yellow pages advertising, and because Impact has proven its' worth to us, we'll continue to use the book as part of our advertising program.

By the way, Kevin Patterson is great to work with and I've never had a moment's trouble with artwork, placement or any other aspect of our advertising program with Impact.

If you have any questions or want further information, please call me at 888–9804.

Sincerely,

Doris Peterson
Area Manager